Category Archives: Ek Koshish

Observing Indian Culture and Traditions


Yesterday morning, I had the pleasure to partake in a daily Indian custom with the secretary of the Ek Koshish team! Every morning, when people make “Roti”(traditional Indian flat bread, similar in shape to pita bread, but much thinner), the very first roti that they make is supposed to be saved for cows and bulls, who may come by the house in the morning. In case a cow or bull does not come by during the day, they save the bread for the next day, as I found out after having asked the question. A cow or bull doesn’t usually just eat bread that someone holds up to its mouth: A person must affectionately offer these creatures the bread, while petting them and tenderly interacting with them. As cows are considered to be the archetypal mother-symbol in India (because it freely gives us milk, just like our own mothers did), Indians say that they offer cows and bulls this roti as a part of their spiritual duty, or “Dharm”. As I learned more about this tradition while speaking with the rest of the team with Ek Koshish, they explained that there is another tradition they follow at the end of the day: The very last roti that is made at night, is to be saved for dogs. In feeding dogs, we play our role in society by keeping in mind to help the needy and hungry, a responsibility called “Karm.” Though these words Dharm and Karm have very profound meanings, through this way every morning and every evening we remember that there are two essential types of obligations that we have as human beings: those to our mother, or more broadly, to the one who created us, and those to our fellow brethren.

Happy World Environment Day, or “Shubh Paryavaran Divas” (in Hindi)

On behalf of our team at Ek Koshish, we would like to wish everyone a “Shubh Paryavaran Divas,” or Happy World Environment Day! In honor of this day, we have launched a new promotion today: The picture above is our plea for help, beseeching the public to consider our current state of affairs regarding the environment. The translation of our message reads, “Just think. People have started selling water in bottles. Why?” Then, the message reads, “Maybe shortly air too will be sold similarly. Why not?” The final part of the message calls on the public, “Come, let’s all work together and make one attempt.” Basically, we see a free, natural resource packaged for us daily, because of our consistent disregard for maintaining our precious bodies of water. Now, consider a future, when breathing through oxygen tanks will be as common a habit as drinking from water bottles. Though some may argue that the comparison of these two images is an exaggeration, Ek Koshish firmly believes that we must preserve our environment and be the change, or else pollution will drastically affect the world in which we will live in the future. We will be distributing the message as weather-resistant stickers for people to adhere to cars, windows, or other surfaces, so please let us know if you would be interested in spreading the word of our new promotion in honor of World Environment Day, and we would be happy to mail the sticker to you!

Poverty-Stricken Man on the Roadside in India

Witnessing this sight is one example of what initially inspired Ek Koshish to establish itself as an NGO and bring relief directly to the needy. On a very hot day, around 45˚C (113˚F), under the scorching sun in the middle of the day, this disheveled individual battles the merciless hardships of life each and every day here in Faridabad. Of course, he is but one of the hundreds of millions of other individuals in India living like him. How can we reach out to such people? What can we do to improve their lives? Where do we even start? Undoubtedly, we all ask ourselves these questions each day, but few of us ever actually make steps in the right direction to lend a hand to anyone truly needed. Yes, we all want to help, and we are willing to help; but, how do we even set the gears in motion? This motivation to provide for the deprived is why we started Ek Koshish, which has been reaching out to such people for the past two decades. We tackle these human rights’ travesties to eliminate the elements of a vicious cycle, one that dooms more people to lead a life as this man currently leads his. We urge you to contact us if you too are willing to help improve India for all of its inhabitants!

Welcome to our NGO!

Namaste, and welcome to Ek Koshish’s blog! We are very excited to launch our NGO, “Ek Koshish” (Hindi for “One Attempt”). We will be posting updates about our current activities as regularly as possible, and we invite anyone, who can lend us their time, to publish on our blog as well. We are still finalizing our website, but we will be sure to announce information about the site once it is available. We hope our work will inspire you to make time and reach out to your own community to create a happier, more unified tomorrow for us all.